Apple has apparently been shopping iTunes as a TV service to television network executives according to a report from allthingsdigital.com..

No word on whether any networks have actually signed on to the idea yet, however it appears that the service would be subscription based, cost about $30 per month and put Apple in direct competition with cable and satellite companies.

On the plus side this would be a great boost for the highly under-rated Apple TV platform as a distribution platform for on demand programming, hopefully without the high $$ associated with buying content currently available.