Fox News

There is a lot of discussion and examples about how every single day, someone, somewhere is discussing something important to you and your business; your brand, your executives, your products, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing you, complaining to others about your products or services.  A great brand can take years and millions of dollars to build, and it should be the asset you hold most indispensable to your success.

So why after all that investment, do you fail to monitor your business activities online?

I know the information overload is overwhelming for companies and staff to keep up with, however,  if you are going to invest in it, also plan for the unexpected things people do.

Fox News has many online initiatives ongoing, one of which allows users to post comments online, and have them displayed in the lower third of the current program.

This is a great example of poor community management and allowing something inexplicable to be shown to millions of viewers online.

I am interested in how this will affect FOX.  Will the groundswell produce outrage at their irresponsibility to put procedures in place to avoid these types of mistakes?  Or is this something that will pass.  Surely, someone has to be accountable for any social / new media initiatives, good AND bad.