ITunes

Apple is currently in talks with News Corp to offer 99 cent TV show rentals.  They are also in talks with other media firms according to Bloomberg.  The service would provide 48 hours of commercial free viewing time for the 99-cent rental fee.  Programs will apparently be available within 24 hours of their first broadcast.

Apple has apparently been shopping iTunes as a TV service to television network executives according to a report from allthingsdigital.com..

No word on whether any networks have actually signed on to the idea yet, however it appears that the service would be subscription based, cost about $30 per month and put Apple in direct competition with cable and satellite companies.

On the plus side this would be a great boost for the highly under-rated Apple TV platform as a distribution platform for on demand programming, hopefully without the high $$ associated with buying content currently available.